Four builds.
One with real numbers.
Short, and every line of it checkable. One restaurant where I ran the marketing myself and can show you what happened, and three sites you can open in a new tab and judge without taking anybody's word for anything.
The one with numbers behind it.
Spice of South
A South Indian restaurant with a working dine-in room and almost no online business at all. Swiggy and Zomato were bringing in about Rs 20,000 a month between them, from listings nobody had touched in months, and there was no website. I took over as manager in September 2025, so these are not numbers a client reported to me. I watched them happen.
What was wrong
Online was being run as an afterthought: stale listings, a pricing and offer structure that fought itself, ad spend with no shape to it, and no website, so every customer relationship belonged to an aggregator taking its cut.
Dine-in was the bigger channel and had no marketing behind it at all. Table and party enquiries arrived by phone during service, which is the worst possible moment to take one.
What I built
- Rebuilt the Swiggy and Zomato listings, pricing and offers from scratch
- Restructured the ad campaigns on roughly Rs 30,000 a month
- A website they own, so direct orders stop paying commission
- A POS for the floor, tied to the same system
- An AI concierge handling table bookings and party enquiries
- A review flow that took them past 900
Why it worked
Two things moved for two reasons. Delivery grew because the listings, the pricing, the offers and the campaigns were finally built as one thing rather than four separate jobs. The rest of the growth came from the room itself, because table and party bookings stopped depending on somebody being free to answer the phone during service.
The ads were the smallest part of it. That is the entire argument this agency makes, and Spice of South is where it was tested before it was sold to anybody.
To be clear about the arithmetic: the online figure sits inside the total rather than on top of it. Of the Rs 3.5 lakh a month, roughly Rs 1,10,000 now comes through delivery, against Rs 20,000 before. Figures are from the restaurant's own dashboards over the period I have been managing it, and I am happy to walk through any of them on a call, including the months that did not move.
Three you can open right now.
A brewery, a gym and a salon. All live, all running an AI concierge, all built in the last few months. Click through and poke at them. Ask their chat something awkward. That is a far better test than a screenshot in a case study.
Ministry of Beer
Craft brewery and gastropub, Connaught Place, New Delhi
Three floors of their own brewing, so the site had to carry the beer, the kitchen and the events without any of them burying the others. Table booking and private-event enquiries both confirm over WhatsApp, and Ask Hoppy answers the questions that used to arrive as phone calls during service.
RK Fitness by Rohit Khatri
Gym, Dwarka and Paschim Vihar, Delhi
Two branches, open 5am to 11pm, where the thing being sold is the free trial rather than the membership. The signup asks five things and opens WhatsApp, because a gym enquiry that takes three minutes is a gym enquiry that does not happen. RK Concierge covers timings, branches and classes around the clock.
Stubborn Hair
Colour and cutting studio, Wynwood, Miami
A specialist salon, colour correction and curly cuts, where the work is entirely visual and the booking decision is made on a phone. Before and after sliders, a gallery that loads fast, and Rizo answering service and booking questions. First client outside India.
These are builds rather than case studies. They are live and you can judge the work, but they have not been running long enough for me to claim results, and I am not going to invent any. When the numbers exist they will appear here with the same detail as Spice of South.
A written plan with real deliverables, within 48 hours.