01 / 05
Enquiries in week one
Unlike SEO, this starts producing as soon as it is approved. For a business that needs customers now, this is the lever.
In practiceApproved on Monday, live on Tuesday, first enquiries usually inside the same week.
Services
In front of people
In front of people
buying today.
Search and performance campaigns aimed at the highest-intent traffic there is: people who have already decided they want the thing and are choosing who to buy it from.
Tell us your business and this changes
Pick your business category and this line becomes specific to how this service works for you.
(02) In plain terms
What Google Ads actually is.
Google Ads is the fastest honest route to enquiries. Somebody types what they want, and you appear. There is no persuasion to do, only a choice to win.
Which is why most of the work is not in the ad. It is in the page the ad points at, the questions that page answers, and what happens in the first ten minutes after someone enquires.
Tell us your business and this changes
Pick your business category above and this becomes specific to your situation.
(03) The point of it
How Google Ads helps you.
Five specific ways, each with what it actually looks like once it is running. Drag, or use the arrows.
02 / 05
You only pay for intent
Search ads reach people already looking. You are not interrupting anyone or hoping to create demand.
In practiceYou are not persuading anyone that they need a dentist. They have decided. You are winning the choice.
03 / 05
Every rupee is traceable
What was spent, what came in, and what each enquiry cost. In your own account, visible to you.
In practiceYou will know that an enquiry cost you four hundred rupees and that one in three became a customer, in your own account.
04 / 05
The landing page is part of the job
Most agencies run the ad and point it wherever. Sending paid traffic to a weak page is the most common way money is wasted.
In practiceWe would rather spend the first week fixing where the ad points than spend it raising your daily budget.
05 / 05
Budgets stay under control
Daily caps, negative keywords and tight match types so you are not paying for searches that were never going to buy.
In practiceNegative keywords stop you paying for "free", "jobs", "salary" and "course", which is where a surprising share of untended budgets go.
What you get
Deliverables, in writing.
- Account built in your name
- Keyword and intent research
- Ad copy and extensions
- Landing page built or fixed
- Conversion tracking that actually works
- Negative keyword management
- Ongoing optimisation
- Monthly report in plain language
This is for you if
Any of these sound familiar.
- You need customers this month, not next quarter
- You have tried ads before and could not tell if they worked
- Your competitors appear above you for your own category
How fast: Live within a week of approval. Enquiries usually in the first week of running.
(04) The process
How we build Google Ads.
Five steps. You are involved in the first and the last.
01
Work out what is worth bidding on
Which searches lead to money, and which only look like they do.
02
Fix the destination first
The page the ad points at, before a rupee is spent. This is where most campaigns are lost.
03
Build and launch small
Tight targeting, controlled budget, proper tracking from day one.
04
Cut and scale
Kill what does not convert, put the budget behind what does.
05
Report honestly
Cost per enquiry and what changes next month, not impressions.
(05) Pricing
What it costs.
Published so you can work out whether we are in your range without booking anything. Where your budget sits below a range, we will say so on the call rather than sell you a version that cannot work.
What it costs
₹15,000 to ₹40,000 per month
- Managed campaigns₹15,000 to ₹40,000Build, landing page, tracking, optimisation
- Above ₹2,00,000 ad spend15% of spendWhichever is higher, agreed before we start
Management only. Ad spend goes from your own account straight to Google, and you can see every rupee of it.
All figures exclude GST. A range is not a quote: the final number depends on scope, and you get it in writing before anything is due. If your budget sits below a range we will say so on the call rather than sell you a version that cannot work.
(06) Questions
Questions about Google Ads.
Five hundred to fifteen hundred rupees a day is a realistic test for a local business. The spend goes to Google from your own account, not to us.
You do. It is created in your name and you keep it and its entire history.
We tell you. Sometimes the honest answer is that the budget is too small for the category, and you should hear that before you spend.
Want this built for your business?
A written plan with real deliverables, within 48 hours.
What kind of business do you run?
Pick one and every service page answers in those terms instead of in general ones. It is saved in this browser only, it is never sent anywhere, and you can change or clear it whenever you like.