01 / 06
A tap-to-call button on every screen
Nobody fills in a form with water on the floor. The phone action has to be impossible to miss.
Industries
Home & trade services
Plumbing, electrical, pest control, packers and movers, AC and appliance repair
Urgent work goes to whoever picks up first. In this category second place is worth nothing.
(02) Digital presence
What a trade business must have online.
Six things. If you only ever do these and nothing else, you will still be ahead of most of your category. Where customers come from here: Google Maps, "near me" and emergency searches, and neighbourhood referrals.
02 / 06
Google Business Profile tuned for emergencies
Service areas, hours including "open now", and the emergency services listed as services.
03 / 06
Service area pages
You rank for "plumber in Rohini" by having a page about Rohini. One generic page will not do it.
04 / 06
Honest pricing structure
Visiting charge, hourly or per job. The fear of being overcharged is the main reason people hesitate.
05 / 06
Something answering while your hands are full
You are under a sink for two hours a day. That is two hours of enquiries going to someone else.
06 / 06
Reviews, because this is a trust-at-the-door business
You are asking a stranger to let you into their home. The review count does that argument for you.
(03) Priority order
What we would do first for a trade business.
In this order, for this category, and for the reasons given. How fast: The fastest category of all. Enquiries often convert in week one.
01
AI Concierge
It captures the job, the address and the urgency while your hands are literally full under someone else sink.
02
SEO
Service-area pages for every neighbourhood you cover, plus emergency-intent terms, which is where this category wins.
03
Google Ads
Emergency intent, aggressive on "near me" and "open now", with tap to call as the only action on the page.
04
Website Design and Development
Tap to call on every screen, service-area pages so you rank for your neighbourhoods, and the visiting charge stated up front.
05
AI Automation
Job confirmations, service reminders tied to the season, and follow-up on quotes that were given on site.
(04) The real questions
What trade customers ask before they buy.
Every one of these should be answered before somebody has to call and ask it. The ones you make people call about are the ones that cost you customers quietly.
- How soon can you come
- What is the visiting charge
- Do you cover my area
- Is there a warranty
- Do you work on Sunday
This is the general version.
On a call you get the version that is about your business.