Industries

Salons, spas & wellness

Salons, spas, gyms, yoga studios, nutrition, aesthetics clinics

Bookings happen on impulse, on a phone, usually in a free minute. If the next available slot is not obvious in ten seconds, the tab closes.

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(02) Digital presence

What a salon or spa must have online.

Six things. If you only ever do these and nothing else, you will still be ahead of most of your category. Where customers come from here: Google Maps, Instagram, walk-ins, and repeat customers.

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Booking in one tap from the search result

Every extra step between seeing you and booking costs a measurable share of bookings.

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Google Business Profile with current photos

This is your shopfront now. Stale photos of a space you have since renovated actively cost you money.

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A price list that exists

Service and price. Hiding it does not protect your margin, it just sends people to the salon that published theirs.

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Reviews collected continuously

Rating and review count are the two things people compare in the map pack before anything else.

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Reminders that cut no-shows

A WhatsApp reminder the day before is the cheapest revenue recovery available to you.

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Something that fills the quiet hours

Tuesday 3pm is lost revenue you cannot get back. Offers to past customers are how you fill it.

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(03) Priority order

What we would do first for a salon or spa.

In this order, for this category, and for the reasons given. How fast: One of the fastest categories. Bookings usually move inside two weeks.

01

AI Concierge

It takes bookings while you are with a client, and quotes service prices so nobody has to call to find out.

02

SEO

Map pack first. Most salon discovery happens in Google Maps, so the profile, photos and reviews outrank anything else you do.

03

Social Media Marketing

Transformations and offers. The strongest format in this category, and the cheapest to produce well.

04

AI Automation

Booking reminders, rebooking nudges at the right interval, and offers to fill the quiet hours.

05

Meta Ads

Offers, transformations and quiet-hour fills, targeted tightly to the few kilometres people will actually travel.

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(04) The real questions

What salon customers ask before they buy.

Every one of these should be answered before somebody has to call and ask it. The ones you make people call about are the ones that cost you customers quietly.

  • How much for this service
  • Do you have a slot today
  • How long does it take
  • Who will do it
  • Do you have an offer
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This is the general version.

On a call you get the version that is about your business.