01 / 06
Direct ordering that bypasses the commission
Every direct order is the full margin instead of two thirds of it. On repeat customers this is the whole business.
Industries
Restaurants & cloud kitchens
Dine-in, cafes, cloud kitchens, catering, bakeries, bars
Aggregators take a third of the bill and keep the customer relationship. You are paying rent on your own regulars.
(02) Digital presence
What a restaurant must have online.
Six things. If you only ever do these and nothing else, you will still be ahead of most of your category. Where customers come from here: Aggregators, Google Maps, Instagram, and regulars.
02 / 06
Google Business Profile that wins the map pack
Menu, photos, hours, and the order link. For "restaurants near me" this matters more than any website.
03 / 06
A menu that is text, not a photograph
A JPEG of a menu cannot be read on a phone, cannot be searched, and cannot be found by Google.
04 / 06
A reason to order direct
People will not change habit for nothing. A small discount or a free item beats the commission you are paying.
05 / 06
Your customer list, in your hands
Aggregators will not give it to you. Every direct order is a number you keep.
06 / 06
Reviews answered, including bad ones
A thoughtful reply to a bad review sells more than ten good ones nobody responded to.
(03) Priority order
What we would do first for a restaurant.
In this order, for this category, and for the reasons given. How fast: Direct ordering can be live in two weeks. The habit of ordering direct takes a season to build.
01
Website Design and Development
Direct ordering that bypasses the aggregator commission, with a menu in text so Google can actually read it.
02
SEO
Map pack, a readable text menu Google can index, and dish-level pages for the things people search by name.
03
AI Automation
Order confirmations, repeat-order nudges to past direct customers, and review requests after delivery.
04
Social Media Marketing
Food footage, specials and the kitchen. People eat with their eyes long before they open an aggregator.
05
Meta Ads
Food footage to a tight radius, retargeting past direct customers, pointed at ordering direct rather than at the aggregator.
(04) The real questions
What restaurant customers ask before they buy.
Every one of these should be answered before somebody has to call and ask it. The ones you make people call about are the ones that cost you customers quietly.
- Are you open now
- Do you deliver to my area
- What is in this dish
- Is it pure veg
- Can I book a table
This is the general version.
On a call you get the version that is about your business.