01 / 06
Project pages you own that rank
A page per project with location, configuration, pricing band and real photographs. This is the asset portals will not give you.
Industries
Real estate & property
Builders, brokers, property consultants, PG and rental operators
Portals own your leads and sell the same enquiry to four competitors. You are paying to compete with yourself.
(02) Digital presence
What a property business must have online.
Six things. If you only ever do these and nothing else, you will still be ahead of most of your category. Where customers come from here: Portals, local search, hoardings, and channel partners.
02 / 06
Location and locality content
People search "2BHK near Dwarka Sector 21" long before they search your brand. The locality page is how they find you.
03 / 06
Site-visit booking rather than a contact form
The conversion event in property is the visit. Ask for the visit, not for a message.
04 / 06
Instant response to enquiries
Property buyers enquire with several sellers at once. First reply very often wins the visit.
05 / 06
RERA details stated clearly
Legally required, and also one of the strongest trust signals you have. Hiding it reads badly.
06 / 06
Campaigns pointed at your own pages
Running ads to a portal listing builds the portal an asset and leaves you renting.
(03) Priority order
What we would do first for a property business.
In this order, for this category, and for the reasons given. How fast: Ads produce site visits within days. Owning the local search results takes three to six months and then keeps paying.
01
Website Design and Development
A page per project and per locality that you own, so your campaigns build your asset instead of the portal of your competitor.
02
SEO
Locality and project pages that rank for "2BHK in Dwarka", so you stop renting the same lead from a portal four times.
03
Google Ads
Project and configuration campaigns pointed at your own project page, asking for the site visit rather than for a message.
04
Lead Generation
Site visits as the conversion, with instant response because property buyers enquire with several sellers at once.
05
AI Concierge
It captures configuration, budget and preferred locality, and books the site visit, which is the only conversion that counts.
(04) The real questions
What property customers ask before they buy.
Every one of these should be answered before somebody has to call and ask it. The ones you make people call about are the ones that cost you customers quietly.
- What is the price per square foot
- Is it RERA approved
- What is the possession date
- What is the carpet area
- Can I visit this weekend
This is the general version.
On a call you get the version that is about your business.