01 / 06
A portfolio organised by project type, not by date
People search for "3BHK modern interior", not for your 2023. Group the work the way buyers think about it.
Industries
Interior design & architecture
Turnkey interiors, modular kitchens, architects, contractors, furnishing
The work is visual and the projects are large, so one lost enquiry is a large number. Most studios have a portfolio nobody can find.
(02) Digital presence
What an interior design studio must have online.
Six things. If you only ever do these and nothing else, you will still be ahead of most of your category. Where customers come from here: Instagram, Pinterest, builder tie-ups, and referrals from completed projects.
02 / 06
Real photographs of finished work
Renders sell the idea. Photographs sell the trust. You need both and most studios publish only the first.
03 / 06
Budget bands stated openly
The single highest-value filter you can add. It costs you the enquiries you were going to lose anyway and saves hours.
04 / 06
A site that is fast despite heavy images
Interior sites are image-heavy by nature, which is exactly why compression and sizing cannot be an afterthought.
05 / 06
Enquiries from Instagram landing somewhere
DMs are not a pipeline. They are a place enquiries go to be forgotten.
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Qualification before the first meeting
Budget, timeline and property type captured up front, so you stop spending Saturdays on people who were browsing.
(03) Priority order
What we would do first for an interior design studio.
In this order, for this category, and for the reasons given. How fast: Two to three weeks to build. Paid campaigns work quickly here because intent is high and the purchase is considered.
01
Website Design and Development
A portfolio grouped by project type and budget band, fast despite heavy photography, with qualification before the first meeting.
02
AI Concierge
It captures budget, property type and timeline before you spend a Saturday on a meeting that was never going to close.
03
Social Media Marketing
This is effectively your shopfront. Project reels, process footage and finished rooms, published consistently.
04
Meta Ads
This is your strongest channel. Project reels and finished-room footage, retargeting everyone who watched more than half.
05
Lead Generation
Budget, property type and timeline captured before the first meeting, so Saturdays go to projects that can close.
(04) The real questions
What interiors customers ask before they buy.
Every one of these should be answered before somebody has to call and ask it. The ones you make people call about are the ones that cost you customers quietly.
- What does a 2BHK cost
- How long does it take
- Do you do modular kitchens
- Can I see similar projects
- Do you handle civil work
This is the general version.
On a call you get the version that is about your business.