01 / 06
A portfolio organised by event type and scale
People want to see a wedding like theirs, at their budget. Date order helps nobody.
Industries
Events & weddings
Planners, photographers, decorators, venues, catering
Enquiries are seasonal and high value. Miss the window and you wait a year for the next one.
(02) Digital presence
What an events business must have online.
Six things. If you only ever do these and nothing else, you will still be ahead of most of your category. Where customers come from here: Instagram, referrals, venue tie-ups, and seasonal search.
02 / 06
Packages with indicative ranges
You will be asked. Answering it publicly filters out the enquiries that were never going to close.
03 / 06
Availability captured at enquiry
The date is the first qualifier in this business. Ask for it before anything else.
04 / 06
Fast response during season
In peak months couples contact six vendors in an evening. Slow replies are eliminated first.
05 / 06
Follow-up across a long decision
Wedding decisions run for weeks. Most vendors follow up twice and then go quiet.
06 / 06
Social proof from recent seasons
Last season carries far more weight than a highlight from four years ago.
(03) Priority order
What we would do first for an events business.
In this order, for this category, and for the reasons given. How fast: Build before the season rather than during it. Six weeks ahead is right.
01
Social Media Marketing
Full event stories and recent seasons. Couples buy the feeling, and nothing else communicates it as well.
02
Website Design and Development
A portfolio sorted by event type and scale, with the date captured at enquiry because availability is the first qualifier.
03
AI Concierge
It checks your date availability first, then captures guest count and budget, which is the right order in this business.
04
Meta Ads
Full-album and venue footage targeted at the engaged and recently engaged, run well ahead of the season.
05
Lead Generation
Date availability as the first qualifier, then guest count and budget, which is the right order here.
(04) The real questions
What wedding customers ask before they buy.
Every one of these should be answered before somebody has to call and ask it. The ones you make people call about are the ones that cost you customers quietly.
- Are you free on my date
- What is included in the package
- How much for 300 guests
- Can we see a full album
- Do you travel outstation
This is the general version.
On a call you get the version that is about your business.