Dental, skin, dermatology, physio, diagnostics, eye care, IVF, paediatrics
Patients search at night and book with whoever replies first. An enquiry at 10pm is a patient who booked elsewhere by morning.
Six things. If you only ever do these and nothing else, you will still be ahead of most of your category. Where customers come from here: Google Maps, "near me" searches, insurance panels, and referrals from existing patients.
Categories, every treatment listed as a service, real photos of the clinic, correct hours including holidays, and the appointment link. For most clinics this outranks the website for local searches.
Patients search on a phone, often on patchy mobile data. A heavy site loses them before your first sentence renders.
Someone searching "root canal cost in Delhi" will not find a bullet point on a combined page. Each major treatment needs its own page.
You do not have to publish a rate card, but "consultation from" removes the single biggest reason people do not call.
Patients will leave a review if asked at the right moment. Almost nobody asks.
Whether that is an AI or a person, something has to respond between 8pm and 9am or you are donating those patients.
In this order, for this category, and for the reasons given. How fast: Google Business Profile moves in two to three weeks. Ads produce enquiries in week one. Treatment pages rank over three to six months.
It answers treatment, timing and cost questions after hours, and books the appointment while the patient is still deciding.
Treatment pages that rank for "root canal cost in Delhi", plus a Google Business Profile that wins the map pack for "dentist near me".
A page per treatment rather than one services page, because nobody searches for "services". They search for "root canal cost".
Treatment-level campaigns with the ad pointing at that treatment page, not the homepage, and the AI answering the enquiry at the hour it arrives.
Appointment requests captured with treatment and urgency, routed by department, and followed up until the patient actually books.
Every one of these should be answered before somebody has to call and ask it. The ones you make people call about are the ones that cost you customers quietly.
On a call you get the version that is about your business.
Viplove can see this conversation, which is how he picks it up without making you repeat yourself. What we do with it.