I have spent about five years in marketing: paid media, SEO, social and sales,
mostly for businesses where one missed enquiry is a real amount of money. Property, education,
healthcare, e-commerce and hospitality, in that rough order.
What changed recently is that AI got good enough to do the parts of this job that
were always done badly, not because people are careless but because nobody has the hours.
Following up a quote four times. Answering the same five questions at eleven at night.
Moving a number from WhatsApp into a spreadsheet. I started NeverOff to build that properly
for small businesses rather than talk about it.
The clearest example is the one I lived through. I took over at Spice of South in
New Delhi and rebuilt the listings, the pricing, the offers and the campaigns, then built them a
website, a POS and an AI concierge. Monthly revenue went from about Rs 1.5 lakh to Rs 3.5 lakh
on roughly Rs 30,000 a month in ads, with online delivery growing from about Rs 20,000 to around
Rs 1,10,000 of that. The rest of the numbers are on the work page.
I am also certified by Anthropic in Claude Associate, Claude Code in Action and
Claude on Google Cloud, and working towards Claude Architect. I mention it only because this site
sells AI work and you are entitled to ask whether the person selling it has actually been trained
on it.
- Experience5+ years in paid media, SEO, social and sales across property, education, healthcare, e-commerce and hospitality.
- NowFounder of NeverOff. Also manage online sales for Spice of South, New Delhi, which is where most of what I build gets tested first.
- PreviouslyWealth Clinic (real estate, Gurugram), FIITJEE (education, New Delhi), MyCaptain, Internshala and others across Delhi NCR.
- CertificationsAnthropic: Claude Associate, Claude Code in Action, Claude on Google Cloud. Working towards Claude Architect.
- EducationBBA in Marketing, Bharati Vidyapeeth University, 2021.
- ToolsClaude and Claude Code, WhatsApp Cloud API, Meta and Google Ads, Surfer SEO, Search Console, Analytics, WordPress, Shopify.
- Find melinkedin.com/in/viplovevats